Sunday, November 27, 2011

Packaging

One of the things I wanted to make sure to do when I started the Fairweather Friends Etsy shop was to have cute and memorable packaging. Whenever I order something from Etsy and the seller sends it in something cute, it makes me so happy. Sometimes they even throw in free things. I read a lot of blogs on unique packaging and looked at photos of what other sellers are doing before settling on my own personal packaging ideas.

It starts with a tag that doubles as a sort of business card and a thank you note. I make these by cutting up pretty pieces of colored cardstock with a paper cutter, using a round corner punch on the pieces, and punching two holes on one side.


For the packaging, I had a bunch of custom rubber stamps made online at SimonStamp.com. I designed them all when I was working on the logo and other branding for the shop so they match. They feature a return address, 'to' label, an owl, a 'thank you', and one with the Fairweather Friends logo and Etsy link. For now, I've been using a black ink pad, but I might change colors eventually if I get bored.


Once the tags are ready to be stamped, I lay them all out on the table and stamp them with the logo and Etsy url. Then, I flip them over, stamp 'thank you', and sign each one. This whole process is pretty time-consuming, but I think it's worth it.


When the time comes to actually wrap each plushie, I wrap them in tissue paper and secure it with a sticker. I've thought about having custom stickers made, but I haven't found an inexpensive enough website that could make them yet. For now, I'm using whatever cute stickers I can find (today they're snowflakes!). Next, I tie them up with pretty-colored baker's twine (the kind I use is called Divine Twine), making sure to thread it through the holes in one of the tags I made. Check out how nice they end up looking!


As you can see, I also attach a pinback button to tie the whole thing together. I have a button machine that I use for band merch to sell at shows most often, so I figured I'd just use those buttons as a freebie to include with each plushie. Plus, they help to keep the twine from rolling off of the package. The last step is to stamp up a bubble mailer, address the package, and send each plushie off to a loving new home.


Part of the fun of making these plushies has been wrapping them up and decorating their packages, so I definitely enjoy adding these extra touches. Have you ever bought something handmade that came back  with unexpectedly wonderful packaging?

8 comments:

  1. I kind of want to buy one of your plushies just for that packaging. SO CUTE!

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  2. I kind of wanted a plushie anyway, but now I am almost certainly going to buy one. That is so cute! :D And I'm totally thinking about how I can make packaging for my own store more interesting...

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  3. Those stamps are adorable! It's awesome that you put so much effort into packaging. =]

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  4. @Allison Aw, thank you! I'm glad you like it that much. It's just something that made me so happy, I knew I had to include it with my orders. It would be awesome if you came up with something cute to do too!

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  5. What cute and creative packaging! :) I really appreciate it when sellers put the time and effort into presentation. It really makes the purchases memorable and helps with your store's overall branding.

    Love the blog, Lauren! :D I look forward to future posts and purchasing one of your adorable plushies!

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  6. Your packaging is super cute! Branding is something I tend to struggle with, so I'm always looking for new ideas.

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  7. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf. Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs cannot simply inform the customers, but also provoke feelings and communicate emotions. Thanks very much for helpful suggestions.
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  8. If I may ask, what type of button machine do you have? I'd like to get one but have no idea where to look first.

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